Tim Cook's Impeccable Timing
Tim Cook had an extraordinary run — and impeccable timing, both in terms of when he became CEO, and when he is stepping down. It’s the nature of business that the eulogy for a chief executive doesn’t happen when they die, but when they retire, or, in the case of Apple CEO Tim Cook, announce that they will step up to the role of Executive Chairman on September 1 . The one morbid exception is when a CEO dies on the job — or quits because they are dying — and the truth of the matter is that that is where any honest recounting of Cook’s incredibly successful tenure as Apple CEO, particularly from a financial perspective, has to begin. The numbers, to be clear, are extraordinary. Cook became CEO of Apple on August 24, 2011, and in the intervening 15 years revenue has increased 303%, profit 354%, and the value of Apple has gone from $297 billion to $4 trillion, a staggering 1,251% increase. The reason for Cook’s accession in 2011 became clear a mere six weeks later, when Steve Jobs passed away from cancer on October 5, 2011. Jobs’ death isn’t the reason Cook was chosen — Cook had already served as interim CEO while Jobs underwent treatment in 2009 — but I think the timing played a major role in making Cook arguably the greatest non-founder CEO of all time.
"Cook seems to be dragged for some of his decisions ( like China ), but he was the right CEO for the time. Ternus in turn seems to be the right CEO for this phase of Apple. I'm excited to see what Ternus does in the role! It's a homecoming of sorts having a product person and ther"
By: havaloc